Schäfer Dein Bäcker store opening advertising campaign

A new store in town. Now you just need to make sure everyone knows about it.

For Schäfer Dein Bäcker we developed a highly practical film and photo campaign. Instead of starting from scratch for every opening, we produced films and campaign assets in a single shoot that can be flexibly adapted for future locations. Sometimes the focus is on the brand, sometimes on new team members, and sometimes on upcoming promotions—but it always remains unmistakably Schäfer. And because new stores don't just open on a screen, the content is designed to work across a variety of formats.

Freshly baked for one store. Made for all those to come.