Moselschatz logo design

Moselle treasure — a logo to melt away.

What does a logo taste like chocolate? We asked ourselves exactly this question when we embarked on a journey to a new brand identity together with Moselschatz. The result: an iconic “M” that combines pleasure, craftsmanship and home in an elegant twist.

At the center of the design is the Moselle loop — not as a map, but as a soft, flowing line that fits smoothly into the logo. Curves such as melt-in-the-mouth chocolate, typography with lots of air and lightness, and color combinations that are reminiscent of a variety of varieties: The logo is as individual as the chocolates themselves — and yet recognizable in every element.

The process was characterized by many variants, great attention to detail and a clear vision:
A brand identity that doesn't scream loudly, but quietly seduces.

Moselschatz is not simply a chocolate brand — it is a moment of pleasure with its own signature. And now also with a logo that makes this moment visible.

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