Why this is relevant for mid-sized companies
Many mid-sized companies know the problem: There's an image film sitting on their website, gathering dust. Or there are ads running that don't resonate with anyone. Neither works on its own.What works is the combination:First, the strategy. Who do you want to reach? What truly makes your company special? What message sticks? That's our job at Heldenmarken. We develop the brand strategy that provides a foundation for the film.Then the film. Picture Colada translates the strategy into moving images. Real people, real stories, professionally produced. No glossy fluff, but films you'll want to watch to the end.Then the distribution. The best film is useless if no one sees it. We manage performance marketing campaigns – on the channels where your target audience truly spends their time. Data-driven, continuously optimized, with clear results.
An example: Recruiting for HS Schulz
Our joint project for HS Schulz demonstrates how well this works.The task: to attract new employees – in a market where everyone is competing for the same skilled workers.Picture Colada produced recruiting films that show the company as it truly is: approachable, honest, with real people from the team. Heldenmarken deployed these films through performance marketing – precisely targeting where potential applicants spend their time.The result: over 50 applications in just 4 weeks.No job advertisement in the world can achieve that. But a good film that reaches the right people at the right time can do exactly that.
The perfect symbiosis
Why the combination works so well is quickly explained:A film conveys emotion. People don't apply because of a list of benefits – they apply because they get a feel for the company. A film achieves exactly this better than any other format.Performance marketing ensures reach and precision. Instead of hoping the right people stumble upon the film, we strategically distribute it – and measure what works.And the brand strategy holds everything together. It ensures that the film and campaign aren't arbitrary, but contribute to your brand. Every campaign strengthens the brand.
Who this is for
For mid-sized companies that:
- are looking for employees and aren't getting results with traditional job ads,
- want to make their brand visible – to customers or applicants,
- are tired of agency-hopping and want a well-coordinated, all-in-one solution.
Strategy, film, distribution – all perfectly coordinated, all from a team of specialists who master their craft.
Interested in results, not just a glossy presentation?
Then let's talk. We'd be happy to show you, using HS Schulz as an example, how such a campaign is structured – and what would be possible for your company.
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