“If you want to present your craft in a positive way, Picture Colada is the right place for you.”

The idea:

The Rhineland-Palatinate Roofing Association represents the interests of its member companies and is heavily involved in promoting young talent in the roofing trade. The aim of the collaboration with Picture Colada was to present the craft to the outside world in a contemporary, positive and credible way — with an image film that has a real effect.

“I can only say: If you want to present the craft in a positive way, Picture Colada is the right place for you. ”

Starting point & challenges

The association was looking for an opportunity to present the roofing trade in a more modern way and at the same time visibly strengthen the work of young talent. Traditional means of communication were no longer sufficient for this.

The claim was clear:
A film that is convincing — both internally and externally — and shows the craft as it really is.

Collaboration with Picture Colada

The first points of contact with Picture Colada date back many years. Even the first image film had a noticeable effect and had a positive influence on promoting young talent.

“Back then, this promotional film was really well received by us and had a positive influence on promoting young talent in the roofing trade. ”

Based on this experience, renewed cooperation was obvious. Andreas Unger particularly highlights the depth of content in the design and the commitment in implementation:

“What made our work a lot easier was that the concept was created with a lot of background thought and background knowledge by Picture Colada. ”

Results at a glance:

The resulting image film received a very strong response within the industry and beyond.

“The movie hit like a bomb. ”

It impressed members, roofers and other players from the professional organization and is now used in a variety of ways.

“We are now using the film very, very actively — both for our internal use and, of course, throughout the social media sector. ”

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