“Complex machines. Explained simply. With a partner we trust.”

The idea:

Weber Food Technology is one of the world's leading suppliers of machines and system solutions for food processing and packaging. As an internationally active company, Weber supports its customers along the entire production chain, from processing to the finished packaged product in the supermarket.

The aim of the collaboration with Picture Colada was to communicate these complex machine solutions in such a way that they are understandable, tangible and close to practice.

“Picture Colada helps us to represent our machines perfectly and, above all, to make them understandable. ”

Starting point & challenges

Weber Food Technology works globally and develops highly complex machines. Communication requirements are correspondingly high. Content must be technically correct, function internationally and at the same time be prepared in such a way that customers quickly grasp the added value of the solutions.

This required a partner who not only thinks cinematically, but also really understands the technology and produces content that can be used over the long term.

Collaboration with Picture Colada

A decisive factor of the collaboration is that Picture Colada familiarized itself deeply with Weber Food Technology's machines and processes at a very early stage.

“A huge advantage for me is that Picture Colada acquired machine knowledge from very early on in the collaboration. ”

As a result, coordination costs were significantly reduced and projects could be implemented efficiently.

“We don't really have to write so many letters anymore and that is of course an extreme added value for us. ”

Even with time-critical productions, the collaboration worked smoothly. It was already possible to cut during production, which significantly reduced project lead times.

Results at a glance:

A firm partnership has emerged from individual projects. Picture Colada accompanies Weber Food Technology on almost all productions today.

“It's actually the case now that we do everything we produce with Picture Colada. ”

The resulting success stories help to explain machines in an understandable way and let customers speak for themselves. The basis for this is a high level of trust and reliability.

“We can simply rely on it. It's done. ”

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