How to use your media profitably on your homepage

Boy, has that become a cool site! 🤩
7:59 a.m. Wednesday last week. We're sitting in front of the laptop armed with espresso.
8:00 a.m. We're updating. Command R. The page loads and we get a big smile on our faces.

The new homepage of DEG Everything for Dach eG It's really fun. Even more so because a header video from Picture Colada greets you at the top.

But wait, there's more:

• Location photos and films
• Product images and instructional videos
• Recruiting films and matching “human” photos
• Theme films about steep compartment, flat roof, everything for the roof

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Why are we telling you about it now?‍

Because the homepage is another perfect example of how our partners use Picture Colada media profitably:
Across several platforms, this creates an overall impression of DEG that radiates quality, safety and reliability. Produced films and photos are not just uploaded to YouTube once and left to their own devices, but are also specifically reused and presented and linked to sub-pages in a targeted manner.

Whether it's a job page, a product page or a location page — visitors are picked up everywhere with consistently high-quality films and photos. And the user? In this way, the brand combines quality and high quality over the long term, even through the media.

It's a really cool feeling for us, because the DEG homepage is also a media reference for Picture Colada GmbH. And because, from an aesthetic point of view, it is simply beautiful when a brand and a company have consistent media and everything feels like a single source.

We particularly like the fact that DEG picks up site visitors everywhere with appealing and thematically perfect videos and photos:

• Creative header films that draw on the topic right from the start and make you want to linger
• Thematic area films that highlight the advantages of DEG departments in short, informative films
• High-quality location films that present the services and special features available there at every DEG location
• Insight recruiting films that let employees have their say in friendly interviews and thus encourage them to apply

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So do we absolutely need films and photos of us now?

Nope. But it helps.

When selling. When recruiting. When you stand out. And so quickly, the “cost of media” becomes an investment that pays off in the long term (I have no idea what that has to do with reindeer, do you know that? 🦌🤷🏻 ‍ ♂️)

So you see - anyone who not only uses their media one-sidedly or only uses it on one platform, but in a versatile way and on as many channels as possible, gets the most out of their investment in media production and reaches customers, partners and employees exactly where they are on the go. And that 24/7, no matter what day or location. And that's fun in the long term when sales get back to you for the first time that the explanatory films generate fewer questions and make selling easier.

So summarized again:
Kudos, dear DEG. Really well done. Collegial greetings go out to Formrausch for the strong implementation of the website.

If you can, do it again! If not, give us a call! 😉

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