Why should I book a parallel photo production for filming?

1. More output, lower costs

If you're planning a professional recruiting video, an image film or social content, then your company is already at its best: the location is prepared, employees are briefed, outfits and rooms are seated, and so is the weather (hopefully).

So why not seize the opportunity — and also have high-quality photos produced?

📸 The best thing about it: If you dock photo production directly on the shooting day, you save an average of around 300€ compared to an individual booking. This is due to the fact that many logistical items — such as travel, technology, preparation, time spent making arrangements — are only required once.

2. Less effort for your team

A separate photo shoot means: all over again. More internal organization, renewed coordination, additional time windows with employees. For many HR and marketing departments, this is a real pain point.

At the parallel production On the other hand, everything runs in one go:

Your employees only have to prepare for a media visit once
You use the same location, the same dress code, the same storyline
You get coherent content that is visually perfect for each other

This not only saves your budget, but also your team's nerves.

3. Visual consistency = professional brand presence

An additional advantage: photos and videos are created in same lighting, setting and style. This ensures maximum recognition — whether on your career page, in presentations or social media posts.

🎯 Instead of fragmented content, you get a consistent image of your brand, which builds trust and looks professional.

4. The application possibilities are huge

You can use the photos created in parallel in a variety of ways:

As Teaser for the upcoming video
In job ads, newsletter campaigns or press releases
For Social media series (e.g. “Behind the Scenes,” “Meet the Team”)
In Onboarding, intranet or with Employer Branding measures

With just one additional media day, you can create content for months — and with minimal additional effort.

5. Examples

Idicate these companies - take a look at a few examples:

6. Conclusion: Combine smartly instead of double planning

Anyone who focuses on efficiency when it comes to content can hardly avoid parallel photo production. You get more material for your budget, saves you double planning — and present your company in a uniform, high-quality look.

Our tip: If you're planning a recruiting video or image film anyway, talk to us directly about a supplementary photo production.

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