“25 pages of instructions became one understandable video!”

The idea:

Sokotherm is a manufacturer of Sokotherm skirting board heating and develops solutions that are technically sophisticated and practical at the same time. The aim of the collaboration with Picture Colada was to make a product in need of explanation understandable — for customers, partners and fitters.

“For me, Picture Colada stands for a relaxed collaboration that is still completely professional and quickly leads you to where you want to go. ”

Starting point & challenges

Sokotherm wanted to communicate two key issues clearly:
For one thing, What Sokotherm actually is and how the system works, on the other hand, How to correctly install the skirting board heater.

Classic instructions reached their limits. Extensive text documents were available, but in practice they were not always the best way to communicate processes quickly and comprehensibly.

“It's just more relaxing to watch a video than flipping through 25 pages of instructions. ”

Collaboration with Picture Colada

Two projects were implemented together: one Explanatory video as well as a Assembly video, which translates the existing assembly instructions into a visual format.

Special focus was on presenting the individual steps in a clear, comprehensible and practical way.

“Picture Colada staged the whole steps so beautifully that it's very easy to understand when you watch the video what you actually have to do. ”

Despite a short production time, the process for Sokotherm remained relaxed and clear at all times.

“Even though the speed was so great, we never had the feeling that the process was in any way unrelaxed or stressful. ”

The feedback was provided in a structured and direct scene by scene using a tool, which required only a few correction loops.

“We didn't need that many feedback loops at all. And in the end, we were super happy with the result. ”

Results at a glance:

The videos are actively used and fulfill exactly the purpose for which they were produced.

“We notice that is being watched, that is being used. ”

The assembly video ensures that users focus more intensively on the work steps in advance and makes communication significantly easier.
The explanatory video also has an impact beyond your own channel.

“The explanatory video actually helped us to become better known because it is used by our wholesale partners in their exhibition. ”

conclusion

For Sokotherm, the combination of quality of results and collaboration was decisive.

“We would recommend Picture Colada because we liked the result — and because the communication was so friendly and relaxed. At the end of the day, this is the ideal combination: When you have fun at work and the result is just right at the end. ”