CASE STUDY

IMA Schelling vision film

IMA Schelling Group

How do you get a corporate vision into the hearts of viewers — not just their heads?

‍For the IMA Schelling Group, we have developed an emotional vision film that translates key values such as trust, partnership and reliability into a story that everyone understands: The lifelong connection between mother and son. A film that touches rather than explains — and takes the brand to a new, tangible level.

IMA Schelling vision film - Emotions that last

Case Study: Vision film for IMA Schelling Group

Technology meets emotion — a film that translates trust into movement.

Challenge

How do you translate abstract corporate values such as Trust, Dependability and Partnership Into a visual language that is understood worldwide? The IMA Schelling Group commissioned us to create a vision film that makes the foundations of the brand emotionally tangible — not as a technical showreel, but as Human History with International Appeal.

Our solution

Instead of pure product presentation, we developed a parallel storyline, with which everyone can identify: the lifelong bond between a mother and her son — a story about solidarity, trust and joint development. This personal level was combined with IMA Schelling's brand vision and condensed into a cinematic experience.

Implementation overview:

3 months preparation with story development, casting, location scouting and logistics
4 days of shooting With a tight schedule, all motifs bundled in one small town
65 people on setDirector, Camera, Lighting, Sound, Costume, Mask, Gripper, Set Runner and More
Bilingual production (DE/EN) for international use
Parallel photo production With identical visual language for maximum recognition
Behind-the-scenes documentation, Teaser formats and Cinema version for use at trade fairs

upshot

A vision film that Not explained but touched.
Through emotional storytelling, IMA Schelling's message not only stays in your head, but above all in your heart. The film was perceived both internally and externally as a strong brand statement that Technological excellence with human depth Connects — a visual journey that creates trust, works worldwide and has a lasting effect.